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Karakterre Wine Salon

Branding, Creative Direction, Art Direction, Graphic Design

Karakterre is Central and Eastern Europe’s leading salon of organic, biodynamic and natural wines. It takes place annually in Vienna, Austria and now New York City.

Tasked with creating a new brand identity to mark the expansion of the event internationally to New York with plans to expand to more countries. The directive was to create an iconic visual identity that captures the individuality and community of central & eastern European wine growers.