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DFA Records

Branding, Creative Direction, Art Direction,

What can be said about DFA Records? A true exercise in branding through anti-branding. An aesthetic rooted in DIY culture. Home-made and "the shittier the better". I helped to develop this style at its foundation alongside James Murphy and Tim Goldsworthy. A collaboration that has continued with ebbs and flows from those early days to the present. 

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