Creative Direction, Market Strategy,
Art Direction, Graphic Design,
In collaboration with Carolyn London
At one time, Lexis Nexis was the go-to search engine for the legal industry. Now it was in decline due to lack of innovation and an increase in competition. Enter the re-launch of the new technology platform: Lexis Advance 4.2. How will Lexis get the word out and connect to modern lawyers?
Using the insight BE UNPRECEDENTED we positioned the attorney as a dynamic legal trailblazer. Someone who was progressive, forward thinking and when armed with the best information, completely formidable. This led to a refreshed look, feel and voice. Through a brand guidelines campaign, a law student campaign and digital campaign, we positioned Lexis Nexis as the “go to” tool for attorneys in all phases of their career.
Now Lexis Nexis has the tools, the brand and the presence to take on their competitors with confidence. Lexis is firmly positioned as the information platform for all attorneys- but particularly the next generation of modern, forward-thinking lawyers.