The challenge:

At one time, Lexis Nexis was the go-to search engine for the legal industry. Now it was in decline due to lack of innovation and an increase in competition. Enter the re-launch of the new technology platform: Lexis Advance 4.2. How will Lexis get the word out and connect to modern lawyers?

 

The solution:

Using the insight BE UNPRECEDENTED we positioned the attorney as a dynamic legal trailblazer. Someone who was progressive, forward thinking and when armed with the best information, completely formidable. This led to a refreshed look, feel and voice. Through a brand guidelines campaign, a law student campaign and digital campaign, we positioned Lexis Nexis as the “go to” tool for attorneys in all phases of their career.

 

The results:

Now Lexis Nexis has the tools, the brand and the presence to take on their competitors with confidence. Lexis is firmly positioned as the information platform for all attorneys- but particularly the next generation of modern, forward-thinking lawyers.