Marc By Marc Jacobs
Art Direction, Graphic Design, Production Design
Assigned to design and produce look books and hang-tags for the launch of the Marc by Marc Jacobs STANDARD SUPPLY denim line. Unconventional formats and raw materials were chosen to embody the brand’s downtown, fashion-y, street-tough ethos. The look "books" were printed poster-size and folded, replacing the traditional book layout. Supplementary materials were printed on newsprint and hang-tags printed on coated canvas and muslin rather than typical stock.