In collaboration with Chad Levigne Studio our team was charged with a foundational rebrand of the Bath & Body Works Signature Collection of products. The project included developing primary packaging design from concept to prototype, photoshoot art direction, graphic systems design and merchandising design across 100+ SKUs. Our design for the fragrance "P.S. I Love You" was awarded the Fragrance Foundation's FiFi Award for 2010 EDT Packaging of the Year.