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BGSQD Bookstore 

Branding, Art Direction

The Bureau of General Services—Queer Division is an independent, all-volunteer queer cultural center, bookstore, and event space hosted by The Lesbian, Gay, Bisexual & Transgender Community Center in New York City.


The branding concept was to adhere to the institutional aesthetic of the very "official" sounding (tongue-firmly-planted-in-cheek) name with an obvious acknowledgement to the bookstore's true mission of serving the LGBTQ community. 

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